{"id":1660,"date":"2026-05-08T07:15:34","date_gmt":"2026-05-08T07:15:34","guid":{"rendered":"https:\/\/wskz.pl\/aktualnosci-i-publikacje\/?p=1660"},"modified":"2026-05-08T07:15:35","modified_gmt":"2026-05-08T07:15:35","slug":"linkedin-krol-b2b-jak-branza-badawcza-zamienia-lajki-w-realna-wartosc-biznesowa","status":"publish","type":"post","link":"https:\/\/wskz.pl\/aktualnosci-i-publikacje\/linkedin-krol-b2b-jak-branza-badawcza-zamienia-lajki-w-realna-wartosc-biznesowa\/","title":{"rendered":"LinkedIn \u2013 kr\u00f3l B2B: Jak bran\u017ca badawcza zamienia \u201elajki\u201d w realn\u0105 warto\u015b\u0107 biznesow\u0105?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">W \u015bwiecie bada\u0144 rynkowych media spo\u0142eczno\u015bciowe przesta\u0142y by\u0107 tylko dodatkiem \u2013 sta\u0142y si\u0119 strategicznym polem walki o widoczno\u015b\u0107 i zaufanie klient\u00f3w. Artyku\u0142 analizuje mechanizmy cyfrowego marketingu w tym sektorze. Badania dowodz\u0105, \u017ce podczas gdy LinkedIn jest fundamentem komunikacji B2B, platformy takie jak Facebook czy Instagram pe\u0142ni\u0105 jedynie rol\u0119 \u201estatyst\u00f3w\u201d. Kluczem do sukcesu okazuje si\u0119 przej\u015bcie od publikowania suchych danych do budowania autentycznych narracji, kt\u00f3re stawiaj\u0105 cz\u0142owieka w centrum strategii marki.<\/p>\n\n\n\n<a href=\"https:\/\/25530156.fs1.hubspotusercontent-eu1.net\/hubfs\/25530156\/Publikacje%20CPN\/LinkedIn%20Cyfrowy%20salon%20dla%20badaczy%20rynku%20%E2%80%93%20kto%20tu%20rz%C4%85dzi.pdf\" target=\"_blank\" rel=\"noopener\">Przeczytaj Artyku\u0142<\/a>\n","protected":false},"excerpt":{"rendered":"W \u015bwiecie bada\u0144 rynkowych media spo\u0142eczno\u015bciowe przesta\u0142y by\u0107 tylko dodatkiem \u2013 sta\u0142y si\u0119 strategicznym polem walki o widoczno\u015b\u0107&hellip;","protected":false},"author":2,"featured_media":1627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_lmt_disableupdate":"","_lmt_disable":"","_themeisle_gutenberg_block_has_review":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[17,22],"tags":[],"class_list":["post-1660","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","category-zarzadzanie","cs-entry"],"acf":[],"modified_by":"Maciej Wa\u0142\u0119sa","_links":{"self":[{"href":"https:\/\/wskz.pl\/aktualnosci-i-publikacje\/wp-json\/wp\/v2\/posts\/1660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wskz.pl\/aktualnosci-i-publikacje\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wskz.pl\/aktualnosci-i-publikacje\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wskz.pl\/aktualnosci-i-publikacje\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wskz.pl\/aktualnosci-i-publikacje\/wp-json\/wp\/v2\/comments?post=1660"}],"version-history":[{"count":2,"href":"https:\/\/wskz.pl\/aktualnosci-i-publikacje\/wp-json\/wp\/v2\/posts\/1660\/revisions"}],"predecessor-version":[{"id":1662,"href":"https:\/\/wskz.pl\/aktualnosci-i-publikacje\/wp-json\/wp\/v2\/posts\/1660\/revisions\/1662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wskz.pl\/aktualnosci-i-publikacje\/wp-json\/wp\/v2\/media\/1627"}],"wp:attachment":[{"href":"https:\/\/wskz.pl\/aktualnosci-i-publikacje\/wp-json\/wp\/v2\/media?parent=1660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wskz.pl\/aktualnosci-i-publikacje\/wp-json\/wp\/v2\/categories?post=1660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wskz.pl\/aktualnosci-i-publikacje\/wp-json\/wp\/v2\/tags?post=1660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}